The Challenge & Context
Local florists competing on quality and presentation need a storefront that reflects a premium positioning, not a generic template.
Solution & Technical Execution
Curated Collection Structure
Signature and occasion-based collections (weddings, celebrations, corporate) each with their own pricing tier and presentation.
Bespoke Consultation Flow
A concierge-style booking path alongside standard ordering, reflecting how premium local businesses often mix self-serve and white-glove service.
Occasion-Based Navigation
Structured browsing by occasion (birthdays, anniversaries, weddings, sympathy) rather than just by product type, matching how customers actually search for flowers.
Results & Impact
A concept build demonstrating premium local e-commerce design for a service-based, occasion-driven business.
Interface Gallery & Screenshots
